I partnered with Reflex Media to transform Seeking.com’s brand, strategically aligning it with the luxury market. As the lead creative, I redefined the brand’s aesthetic across all touchpoints, focusing on crafting a sophisticated visual identity that resonates with a global audience. My role included directing the hero video and overseeing the entire production process.

To initiate the rebranding, I conducted a comprehensive analysis of the existing brand guidelines, content, ads, audience responses, and brand perception. Using these insights, I developed a rebranding strategy that introduced new design guidelines and elements, including a refined color palette, layouts, typography, imagery style, and color grading—shifting the brand’s perception into the desirable luxury market.

For both the hero video and ad series, I conceptualized a dynamic narrative, crafting an emotional flow and meticulously planning every frame to achieve the desired aesthetic. From composition and clothing style to body language, props, and color grading, I ensured every detail supported the brand’s luxurious positioning. I directed both the filming and post-production processes to deliver polished, ready-to-use assets and customizable templates with clear guidelines for the in-house team. During pre-production, I collaborated closely with the team to develop a detailed shooting schedule, select equipment, and prepare a comprehensive filming plan to optimize efficiency and quality.

The hero video showcased the luxurious lifestyle associated with Seeking.com, while the ad series was optimized for social media platforms to enhance the brand’s digital presence and engagement. This comprehensive, experience-driven approach successfully elevated Seeking.com’s market position, establishing it as a premier destination in the luxury dating space.